They still exist?

During my trip through branding blogs, I was reminded of one of the giants of yesteryear. AOL is back with a whole new look. Designed by Wolff Olins, the agency that came up with the much-derided logo for the London 2012 Olympic Games. The intent is for Aol. (no longer AOL) do differentiate from parent company Time Warner.

The Aol. will always remain the same in all instances, but the backgrounds will change dependent on the instance. There is no official date for the public roll out, but if you are like me, you will never see it in place. I was shocked to hear that they were still in business.