The Persuaders

This is a PBS Frontline documentary that takes an analytical and critical look at the advertising industry. It is broken down into 6 chapters that range are about 13 minutes each with only one clocking in at 18. If you have the time it is definitely an interesting look into the advertising world but I feel like Chapter 2 - Emotional Branding is worth the time to watch. They delve into various brands such as Nike and their "Just Do It" campaign and also touches on a start up airline company call Song and the steps they took to give the company a brand.

Link to the video