Sunday, November 15, 2009

Logo Design & Branding Trends

Link

This is an interesting article at Logoorange.com about what they considered would be the trends that would carry 2009. They posted this back in January and I don't think I could disagree with them more. A logo design does not need to be trendy to be successful nor do I feel that trends effect a logo. If anything a trend would follow a successful logo as everyone rushed to copy what worked. This is not to say that some logos and brands shouldn't be updated but this article seems to say that a logo would need to be updated yearly with the new trends to remain relevant which is also a load of crap.

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