1. Update briefs to include:
• changes discussed individually
• audience: goals? motivations? previous exposure to topics? resistance to message? continue to move beyond demographics.
• short brand audit: image of mark, paragraph summary of what works and what doesn't
• proposed graphic system: identify your 4 artifacts (these are in addition to letterhead, envelop, business card, grand opening announcement or invitation to an event, newspaper ad (b/w, 4.5 x 7)
2. develop color palettes in format shown in class
3. develop typographic systems: what typefaces are you considering?
4. collection of visual inspiration aka moodboards
5. continuation of experience diagram if necessary
p.s. YOU DO NOT NEED TO DRESS UP ON MONDAY
p.p.s if you're smart, you might start sketching ideas for how your graphic system will take form
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Do we need to dress up on Monday?
ReplyDeletehahaha