Holiday Innnn

Holiday Inn brand update, as you can see they have used a gradient, Josh feel free to rip on it. I agree that the old logo needed a bit of a polishing but in terms of the direction they went and the lightening of the green it feels more like a lawn mowing services than a hotel. I do like the choice of font they used to update it with, it is reminant of the previous logo with the H having its horizontal bar bleed out and sort of the playful rounded type but feels more sophisticated than the old one. I like the update just disagree with the color.