Based roughly on the date 2012 and inspired by graffiti artists, the jagged logo design, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games and replaces an earlier logo devised for London's bid to host the Games. This emblem was said to be "dynamic" and "vibrant" by the organizers.
Lord Sebastian Coe, 2012 London committee chairman defended the £400,000 Wolff Olin creation by saying, "It won't be to be eveybody's taste immediately but it's a brand that we genuinely believe can be a hard working brand which builds on pretty much everything we said in Singapore about reaching out and engaging young people, which is where our challenge is over the next five years."
Online petitions have already been launched which are asking people to vote against this design and demanding the organizing committee to reconsider its decision.
Reaching out to engage young people with graffiti? I'm interested to see how this works out for them. So far...it doesn't sound very promising.
I think the logo looks like it hopped right out of "Saved By The Bell." But, then again, isn't that the crowd they're trying to engage? I see how their thought process was working.
This logo hurts my eyes. They really got that jagged thing down, I feel like this thing would hurt to run into, literally. Besides associating "graffiti" with the olympics seems like a shameless attempt to make the younger generation give a flying hoot about the olympics. I don't think it will work and only makes the event look cheap. It should be held on a higher accord than this.
ReplyDeleteI'm trying not to bash the designer but it seems like it's not finished. Like he tried to create this half-assed look, but in turn actually just made it half-assed in itself.
Ouch
ReplyDeletemike, need email. I'm in your group
ReplyDelete