What does "corporate" mean for us?

Please read these definitions from Merriam-Webster. For this class, when we say "corporate identity", don't attach connotations of "having qualities (as commercialism or lack of originality) associated with large corporations or attributed to their influence or control." We simply mean an identity for a business. The word corporate has come to mean many things in our society, which all have their place, but for this class, let's stick with the thinking that corporate = business.