Sunday, November 29, 2009

Could this be the new identity for the 2014 Winter Olympic Games in Sochi, Russia?



After reports of a closed press conference Friday in Moscow, images have begun to surface of what might be the new Olympic Games logo. Saying goodbye to the snowflake design from the bid, the unconfirmed logo features five torch flames (or leaves? feathers?) formed into a ring formation and set in the Olympic colors. An official announcement is to be made next week (November 30th) at the Red Square in Moscow—so we’ll find out the details soon enough.

Here's somewhat of an explanation for the new graphic system:

"Khorovod [a russian traditional circledance] is a symbol of unity. The logotype consists of palekh-stylized [russian national folk art] firebirds’ feathers in a round dance.

Firebird is a slavic fairytale character, symbol of fire, light and sun. Young men had to find firebirds’ feather in order to complete the challenge.

Since the beginning of Olympics champions had been given the highest honour to be awarded by wreath. Five feathers form laureate wreath which symbilises five continents as in the Olympic sign."

I'm personally not a fan.

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