What's the promotion? If you get the Melt logo tattooed somewhere on you body, you will receive 25% all your purchases at Melt, for the rest of your life.
Even though I've never ate there, I thought about it. What a party conversation topic that would be - "Dude check out my tattoo, I get 25% off...for life bro." Yeah - really cool.
What happens if the restaurant chain happens to close? And you're stuck with this ridiculous tattoo of a melty sandwich, but no 25% off anything...but your pride?
Would you do it?
I don't know if anyones corporate identity, or sandwiches are so great that I need it tattooed on my body.
I have a lot of open space for lame tattoos and their sandwiches are amazing. I mean think about it... I'm lactose intolerant and am still considering this.
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