Magic

I know this is a bit off topic, but not really.

Apple has been known for it's

industrial design since 1999 with the release of the iMac. Before, computers looked at home in the office, but were never really beautiful. I myself have had an Apple product on my desk since that time. The beauty and simplicity of the forms of their computers carries over into all aspects of their identity. And on Friday, I received my newest revamped item.

I had a Mighty Mouse since they were first released. I have always loved how apple lets the product take center stage on the packaging. But just letting a picture do it in the new packaging would not do it justice. the Magic Mouse is too damn beautiful to stuff in a box. So I feel the new packaging is awesome. I will be honest i don't know if this is something they have been doing for a while, but I think apple letting the products be the identity is awesome. Apple products are easily recognizable, so why slap a logo on a box to sell them.