Apple's Identity has Gravitational Force?

About a year ago, I saw the movie WALL-E. Pretty good movie, nice silent sequence, cute little robots. Never once did I feel as if an Apple product had been cleverly placed in the movie - I never thought about Apple at all to be honest.

I ran across an article in Entrepreneur magazine yesterday that said otherwise.

"PIXAR's animated blockbuster WALL-E featured super-slick Eve, WALL-E's sleek, white sidekick, who looks so much like a certain well-designed electronics line, she could have believably sprouted ear buds and an Apple logo. The i-stuff maker didn't pay a dime for that semi-exposure, but the not-so-subtle brand exposure wasn't lost on many viewers."

I know this is old news, but I've never even heard anything about the Apple/WALL-E correlation.

Could it be true that Apple's identity has grown so large that is has gravitational force? What I mean by that is - Apple is so infamous that not only do they own their brand, but they own an entire look - an entire style. Apple's identity has seemingly become so famous that it's gravity is actually pulling products into their brand, which don't belong, just because they "look" like an i-something. Wow.