The quest for G

What is G? Back at the beginning of the year I had no clue. That was until I stumbled into Circle K at 2am, and had to buy Poweraid because I was not able to find Gatorade. I had yet to realize that Gatorade had redesigned the bottles. And after i realized that, I fell in love. With some.

Now you have to understand, I love me some Gatorade. It has always been there for me through my years of sports and hot work days. I never realized over the years how stale the look had become, and how lost I would be the first time it had changed. Now I do love the clean look and it feels less like it came out of the 80's.

Now the one complaint I do have is how right on top of the bottles you have to get to tell the difference between the styles. While plain old Gatorade gets just a big G and G2 just has G2, the X-Factor, Rain, AM, and Fierce lines all look the same. they all contain sentences with individual words broken up over lines, and the label of kind and flavor are tiny and not obvious in comparison to the over the top type. I cannot tell you how many times I have accidentally purchased AM fruit punch thinking I was getting X-Factor fruit punch/wild berry.

While again I did think that this was a fresh rebrand, I think more thought needed to go into making all the lines obviously different from one another.